THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications

Saturday, February 05, 2000

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Marketing

Advertising & Marketing
Energy snack from Concept Foods
THE Hyderabad-based Concept Foods Pvt Ltd has launched a double energy snack called E2 Cereal bar. The product is made out of cereals in a bar form and is priced at Rs. 3 for 10 g and Rs. 10 for 45 g.

Organised retailing set for quantum jump
WITH the advent of new supermarket chains, organised retailing in the country is poised for a big jump in business generated.

JK Tyre rolls out Ultima-XP
JK Tyres recently launched its new generation radial tyre, Ultima-XP, in the Kerala market.

Truck Utsav by Shriram Recon
SHRIRAM Recon Trucks Ltd (SRTL), a Shriram Group company, will launch a truck exchange scheme at a Truck Utsav, to be held by the company here on February 15 and 16.

Never mind the Net, brick and mortar still reigns
DESPITE the onslaught of the Internet, tele-shopping and direct marketing, `brick and mortar' retailing will continue to dominate the Indian retail business.

Net solutions for e-tailers
VERIFONE, a division of Hewlett-Packard Com and @pos.com Inc, announced a strategic alliance to provide retailers with an interactive solution that combines e-services and e-payment at the point of sale.


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