Advertising & Marketing
Tackling inertia - Sandpiper Strong gets leg-up, canned beer launch by April
INERTIA Industries Ltd (IIL), which kicked off operations in 1989, has named Sandpiper Premium Strong as its key brand for the year 2000.

It is all only by Design
THE Pune-based design house, Design Directions, has hit the market with its newly-developed designs of CNC machines. The new machines being offered are CNC milling machines, external grinding machines and form-fill seal packaging machines. The company ha s been set up by two alumni of the National Institute of Design, Satish and Falguni Gokhale.

Manage the reputation, rethink the proposition
A fundamental premise as old as the science of economics is that all options for a share of the customer's mind or wallet are in some sense mutually competitive. The choice for a middle class family with two college-going children is not just between an expensive holiday and a less expensive one or no holiday at all this year. It is also the savings needed to finance the daughter's overseas travel for her advanced degree next year. In that sense, the value delivered by one's brand must not only compete with that of another in the same category, but the attractiveness of other options _ all of which come from the same family budget. This depends, therefore, on the relative importance accorded to the purchase in the family at any given point in time.

Need for long-term view of tobacco industry: Study
`OPPORTUNITIES and Challenges in Tobacco', a comprehensive study sponsored by the Tobacco Institute of India (TII), was today released by Mr. S. M. Acharya, acting Chairman, Tobacco Board and Joint Secretary, Ministry of Commerce.

Volvo launches construction equipment vehicle
VOLVO India Pvt Ltd today announced its entry into the Rs. 300-crore construction equipment industry by launching a range of powerful excavators. It has unique benefits like the advanced microchip-control system and ergonomically designed cabin to provid e absolute comfort to the operator.

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